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Manufacturing Marketing Matters

Nov 6, 2017

In this episode, we talk about the key to differentiation as you learn how manufacturers can achieve differentiation. Ideas, suggestions, and examples abound in this podcast episode of Manufacturing Marketing Matters.
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Guest: Andrea Olson, Founder & CEO Prag’madik, Author of No Disruptions - The New Future for...


Oct 30, 2017

Guest: Joel Blake, Partner and Technical Sales at Marketing Technologies 

Highlights:

  • Increase your rep, distributor, or reseller sales by supporting them with abundant sample products and stories behind those parts.  Make sure they have up-to-date collateral. [4:40]
  • Videos of the manufacturing process in action are...


Oct 23, 2017

Guest: Tom Repp, Owner and Principle of The Repp Group

Tom and I made these predictions back at the end of December. There's only 2 months left this year, how are we doing so far?

Manufacturing Business Development Predictions:

Tom Prediction 1 -  In each mfg. sector there will be one company that will emerge as brand...


Oct 16, 2017

Question 1 –   Let’s talk about this perception that marketing has no return or that it is impossible to measure the return of a marketing investment. What is your take on that perception? (with a slant to the B2B manufacturing sector)

Question 2 –  How do you define and calculate return on investment or ROI for...


Oct 9, 2017

Highlights:

  • A company that designs, builds and manages aquatic experiences was faced with a challenge of gaining awareness in an expanded market and a perception of offering a commoditized product. [3:30]
  • John shares his framework for approaching a lead generation project. The goal was to become top of mind for...