Nov 6, 2017
In this episode, we talk about the key to differentiation as you
learn how manufacturers can achieve differentiation. Ideas,
suggestions, and examples abound in this podcast episode of
Manufacturing Marketing Matters.
Guest: Andrea Olson, Founder & CEO Prag’madik, Author of No Disruptions - The New Future for...
Oct 30, 2017
Oct 23, 2017
Guest: Tom Repp, Owner and Principle of The Repp Group
Tom and I made these predictions back at the end of December. There's only 2 months left this year, how are we doing so far?
Tom Prediction 1 - In each mfg. sector there will be one company that will emerge as brand...
Oct 16, 2017
Question 1 – Let’s talk about this perception that marketing has no return or that it is impossible to measure the return of a marketing investment. What is your take on that perception? (with a slant to the B2B manufacturing sector)
Question 2 – How do you define and calculate return on investment or ROI for...
Oct 9, 2017